Customer Lifetime Value Calculator

Customer Lifetime Value (CLV) Calculator: Optimize Your Customer Strategies

Welcome to AngelGains's Customer Lifetime Value Calculator! This tool helps CMOs, marketing directors, and customer success managers estimate the total value a customer brings over their entire relationship with the company. Understanding CLV is crucial for optimizing marketing strategies, customer acquisition, and retention efforts.

Our calculator considers the following inputs:

• Average Purchase Value: The average amount spent per purchase.
• Purchase Frequency: How often a customer makes a purchase per year.
• Customer Lifespan: The average number of years a customer continues to purchase from you.
• Profit Margin: The percentage of profit from each sale.
• Discount Rate: The rate used to determine the present value of future cash flows.
• Customer Acquisition Cost: The cost to acquire a new customer.
• Industry: Your company's primary sector of operation.

After inputting this information, click "Calculate CLV" to see the estimated Customer Lifetime Value, along with insights and recommendations for your customer strategies.

Remember that CLV is an estimate based on averages and assumptions. It should be used in conjunction with other metrics and regular customer analysis for comprehensive decision-making.